Privacy Policy

Please review these Terms and Conditions carefully.  Should you have any questions regarding this Agreement, please feel free to contact us or send us an email.


Simply Outdoor Group respects your privacy and will handle your personal information with care. The privacy policy forms part of the Website Terms and sets forth the way Simply Outdoor Group will collect, use, process, secure, retain and disclose your personal information. By visiting, accessing or using the Website you agree to the Terms, which include this privacy policy. In order to use certain services you may be required to provide your personal information. Simply Outdoor Group reserves the right to amend the privacy policy from time to time. Simply Outdoor Group will post the revised policy on the Website. Each time you visit, access or use the Website, you agree to the privacy policy posted on the Website at the time.


If you do not agree with anything in this policy, then you may not order any of our Goods or order, register for, or use any of our services.


Words defined in the Terms and Conditions will have the same meaning in the privacy policy, and vice versa. In the privacy policy:

  • “direct marketing” means any direct communication between Simply Outdoor Group and you for the purpose of Goods and service information, marketing Goods or services, customer profile building and personal customer care;

  • “information” means any information, including personal information that you provide to Simply Outdoor Group;

  • “interactive sections” means all sections of the Website which allow you to communicate via the Website with other visitors of the Website or with Simply Outdoor Group, including but not limited to forums, clubs, surveys, feedback forms, clubs and emails;

"Personal information" means information relating to an identifiable, living, natural person, and where it’s applicable, an identifiable, existing juristic person, including, but not limited to:

  • Information relating to race, gender, sex, pregnancy, marital status, national, ethnic or social origin, colour, sexual orientation, age, physical or mental health, well-being, disability, religion, conscience, belief, culture, language and birth of the person

  • information relating to the education or the medical, financial, criminal or employment history of the person;

  • any identifying number, symbol, email address, physical address, telephone number, location information, online identifier or other particular assignment to the person;

  • the biometric information of the person;

  • the personal opinions, views or preferences of the person;

  • correspondence sent by the person that is implicitly or explicitly of a private or confidential nature or further correspondence that would reveal the contents of the original correspondence;

  • the views or opinions of another individual about the person; and

  • the name of the person if it appears with other personal information relating to the person or if the disclosure of the name itself would reveal information about that person;

  • “social media” means any social media platform, including, but not limited to Facebook, Twitter, YouTube and Pinterest.


Collection of Personal Information

We collect certain information: when you make use of our services, necessary to provide the service to you; from your web browser; from cookies we may send to your computer and from web beacons on our Website to track how you use our Website and to try and give you a personalised experience; and optional information, that you provide when you upload or download content from our Website or when you enter competitions, take advantage of promotions, respond to surveys or register and subscribe for certain additional services.

Active Collection of Personal Information

When you order any Goods or services from us, you will be asked to provide us with additional information on a voluntary basis (Goods or services information)

You may also provide additional information to us on a voluntary basis (optional information). This includes content or products that you decide to upload or download from our Website or when you enter competitions, take advantage of promotions, respond to surveys, order certain additional Goods or services, or otherwise use the optional features and functionality of the Website.

In these situations, Simply Outdoor Group will ask the user for particular information, and inform the user at each information point what information is mandatory and what information is optional, specifically in the instances of ordering any Goods or services from us.




You agree that Simply Outdoor Group may collect, use and store your personal information to:

  • establish and verify your identity;

  • maintain and update Simply Outdoor Group customer, or potential customer databases;

  • greet you when you access the Website;

  • send you direct marketing material from which you will be able to opt out or unsubscribe;

  • provide you with value added services like specialised services and knowledgeable staff, free advice,special deals;

  • send you messages about the Website, your account, the Goods and services we offer;

  • communicate with you in general;

  • customise the Website to users' preferences;

  • inform you of facts relating to your Website access and use;

  • improve the content of the Website or any of our services; installation, guarantee, customer care and product reviews;

  • inform you about Simply Outdoor Group’s Goods and services, including information particularly aimed at a specific user;

  • inform you about competitions, promotions and special offers from Simply Outdoor Group;

  • do marketing and product research for Simply Outdoor Group;

  • provide you with targeted advertising when you access the Website.


Passive Collection of Personal Information

Simply Outdoor Group passively collects (i.e. without the user actively providing the information) information from your browser, including an IP address, browsing habits, click patterns, version of software installed, system type, screen resolutions, colour capabilities, plug-ins, language settings, cookie information, and the page requested.

A cookie is an alphanumeric identifier which Simply Outdoor Group computer system transfers to your hard drive through your web browser when you visit the Website. It enables our system to recognize you when you visit the Website again and to improve our service to you. It also enables us to diagnose problems with our server, to report and aggregate information, to determine the fastest route for your computer to use in connecting with the Website, and how to better administer and improve the Website. It also enables us to compile aggregate information about your Website access and use.

We can use this information to enhance the content of the Website and to make it more user-friendly.

Please note that you may disable the use of cookies by configuring your browser accordingly.

You consent to the passive collection, use and storage of user's information

Disclosure / Sharing

You agree that Simply Outdoor Group may disclose, if needed, your personal information to:

  • Simply Outdoor Group 's affiliates;

  • Employees or third parties contracted or employed by Simply Outdoor Group to provide services for or to Simply Outdoor Group, including for example, Website hosting and development, joint content and services; customer support, technical support, financial services like credit or other payment processing, delivery services, to guide decisions about our products, services and communications (they will only use this information to send you marketing communications if you have requested their Goods or services); and other support services. These companies require access to users' personal information to perform their functions and not for any other purposes and Simply Outdoor Group will take all reasonable steps to enter into confidentiality and non-disclosure agreements with the relevant service providers;

  • Any third party to investigate or resolve complaints, including abuse complaints;

  • Credit bureaus to report account information, as permitted by law;

  • Banking partners as required by credit card association rules for inclusion on their list of terminated merchants (in the event that you utilise the services to receive payments and you meet their criteria)

  • Any third party who acquires all, or substantially all, of the assets in Simply Outdoor Group, any of Simply Outdoor Group 's affiliates, and/or the Simply Outdoor Group Website, whether by sale, merger, acquisition or otherwise. We will disclose the transfer on the Website;

Governmental agencies, exchanges and other regulatory or self-regulatory bodies if Simply Outdoor Group is required to do so by law or if Simply Outdoor Group believes that this is necessary to:

  • comply with the law or with any legal process;

  • protect and defend the rights, property or safety of Simply Outdoor Group, its affiliates or their customers;

  • prevent or deal with fraud or the abuse, misuse or unauthorized use of the Website;

  • protect the rights, property or safety of members of the public (if you provide false or deceptive information about yourself or misrepresent yourself as being someone else, Simply Outdoor Group will proactively disclose this information to the appropriate regulatory bodies and commercial entities).

  • You agree that Simply Outdoor Group may use your personal information to compile profiles for statistical purposes and may trade with these profiles and statistical data, provided that the third party will not be able to link the profiles or statistical data to the user.



We will not sell or distribute your personal information unless as specifically stated in this policy. No personal information will be disclosed to anyone except as provided in this privacy policy.



Simply Outdoor Group may monitor, intercept, read, block, or delete communication over its information systems.



Simply Outdoor Group takes reasonable steps to put in place and maintain electronic procedures and systems with reference to accepted technological standards to secure all information under its control.

Our hosting company will host our Website in a secure environment that uses a firewall and other advanced security measures to prevent interference or access from outside intruders. We authorise access to personal information only for those employees who require it to fulfil their job responsibilities.


Accurate and up to Date

We will try to keep the personal information we collect as accurate, complete and up to date as is necessary for the purposes explicitly defined in this policy. From time to time we may request you to update your personal information on the Website. You are able to review or update any personal information that we hold on you by accessing your account online, by emailing us, or by phoning us. Please note that in order to better protect you and safeguard your personal information, we take steps to verify your identity before granting you access to your account or making any corrections to your personal information.

You may update or correct your personal information to ensure it is accurate, current, and complete, by emailing us.

Simply Outdoor Group will take reasonable steps to correct or update such information as soon as possible.

You may choose to correct or update the personal information you have submitted to us, by clicking the relevant menu in any of the pages on our Website.


Retention of Personal Information

We will only retain your personal information for as long as it is necessary to fulfil the purposes explicitly set out in this policy, unless:

  • retention of the record is required or authorised by law; or

  • you have consented to the retention of the record. During the period of retention, we will continue to abide by our non-disclosure obligations and will not share or sell your personal information.


Transfer of Personal Information Outside of South Africa

We may transmit or transfer personal information outside South Africa to a foreign country. Personal information may be stored on servers located outside South Africa in a foreign country whose laws protecting personal information may not be as stringent as the laws in South Africa. You consent to us processing your personal information in a foreign country whose laws regarding processing of personal information may be less stringent.


Registration Links, Account Information

You acknowledge that Internet communications and transactions are not 100% secure or error free. In particular, information may not be secure in transit from the user to the Website.

Moreover, where the user provides particularly sensitive personal information like passwords, ID numbers, or other special access features on this site, it is the user's responsibility to maintain the confidentiality of it and to safeguard them.



The Website is not targeted at children under the age of 18 (eighteen) and Simply Outdoor Group will not knowingly collect information from users in this age group

We encourage parents to talk to their children about the use of the Internet and information they disclose to Websites.


Unauthorised Use

Unauthorized use of information systems may be a violation of the law, including the Electronic Communications and transactions Act 25 of 2002 and the agreement between you and Simply Outdoor Group. A violation may result in civil and criminal penalties.


Resolutions of Disputes

If a dispute between Simply Outdoor Group and a user concerning the interpretation or application of this privacy policy remains unresolved, and the user wants to pursue the dispute, the user must refer the dispute to arbitration in Terms of the expedited rules of the Arbitration Foundation of South Africa.

The arbitration proceedings must be conducted in Johannesburg in English.





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